Monday, July 13, 2009
50th anniversary of the Corvair !
I worked at Campbell Ewald in Detroit on the Chevrolet account for a few years starting in 1956, first as head art director on Chevrolet sales promotion, then on the national magazine ads. After that I was working with Fenton Luedke in a special group called PLUS ONE. We were in direct competition with the regular Chevrolet group and were encouraged to come up with wild ideas.That lasted about a year for me. Jim Hastings was moving up and offered me his job as creative director. I decided against it as I wanted to pursue an illustration career and I quit the agency. I was also weary of agency politics. Upon quiting, I was immediately rehired to work on a very secret project, the Corvair announcement ads. Hastings set me up in an office in the GM Building near Campbell Ewald, my first job as a freelancer. Because of my involvement with these Corvair announcement ads I was invited to come down to Jacksonville, Florida for the CORSA's 50th anniversary bash. I'll be meeting my old friend Fenton Luedke as he was also invited. Should be fun.
I was asked to design a 50th anniversary medalian pictured above.
Here are some of the announcement ads that ran in the newspapers across the country. I decided to utilize a cartoon approach as a strong design element.